SCRM系统集成策略打破信息孤岛,实现全面营销覆盖

2023-11-25 14:55:31

The System-on-System (SOS) integration strategy aims to break down the information孤岛 and achieve a comprehensive marketing覆盖 by collecting and analyzing customer data, creating a customer service model, providing customer service, and tracking customer service interactions, as well as整合 existing systems to ensure data integration and reduce the cost of data录入. The SOS strategy involves记录老客户的应用场景及设备现状,持续进行服务跟踪,以便更好地了解老客户的生产线(装置)以及设备应用情况,进而更好地服务老客户并挖掘更多商机。

同时,通过开放API打破信息孤岛,将集团现有主数据、资源计划信息以及财务NC等系统数据进行整合,以便销售可以通过CRM系统直接了解合同、发货及回款等内容的执行情况。

此外,知行SCRMCRM贴合本土需求,为制造业“减负”,通过构建集团范围内统一销售平台,助力制造业从单一产品供应商向动力成套装备系统解决方案商和系统服务商转变,同时实时掌握现有客户装备使用情况,看准服务机会获取更多商机。

The SOS strategy also involves creating a customer service model that focuses on understanding客户需求, providing personalized customer service, and tracking customer service interactions to improve customer experience and increa

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